Position Summary:

Essential Duties & Responsibilities:

Content Strategy and Editorial

• Own the organizational content calendar, coordinating across programs, development, corporate relations, and advocacy so campaigns, awareness moments, and program milestones are sequenced and resourced
• Write, edit, and publish content across WomenHeart’s external channels, including web copy, email, social posts, newsletters, blog posts, and program collateral
• Copyedit and proofread outgoing external materials
• Draft select executive thought leadership communications, including CEO remarks, statements, and blog posts, in coordination with the Strategic Communications Consultant
• Maintain editorial workflows that support timely approvals, publication schedules, and organizational priorities.
• Serve as the communications liaison across departments, helping staff translate organizational priorities into clear, audience-focused communications.
• Manage multiple communications projects simultaneously while meeting deadlines and maintaining high-quality standards.
• Support communications needs for organizational events, including promotional campaigns, registration communications, onsite materials, and post-event communications.
• Perform other duties as assigned in support of WomenHeart's mission.

Digital Communications

• Develop, maintain, and optimize content for WomenHeart.org using the organization's content management system.
• Create, schedule, publish, and monitor social media content across a variety of formats that advances WomenHeart's strategic priorities, programs, advocacy initiatives, fundraising efforts, events, and community engagement.
• With Strategic Communications Consultant, develop integrated, multi-channel communications plans supporting organizational initiatives, including the Science & Leadership Symposium, Champion engagement and recruitment, fundraising

• Ensure digital content follows best practices for readability, accessibility, SEO, and user engagement.
• Maintain digital asset archives and content libraries for future organizational use.

Media Relations and Public Awareness

• Support media relations activities, including drafting press releases, responding to media inquiries, and coordinating interviews.
• Monitor media coverage and identify opportunities to increase WomenHeart's visibility and thought leadership.
• Coordinate external announcements, organizational statements, and public communications as assigned.
• Maintain and augment master national and regional media lists.

Storytelling and Program Communications

• Collaborate with program staff to elevate program milestones, research, advocacy initiatives, and organizational impact across communications channels.
• Identify, develop, and publish Champion and patient stories while ensuring appropriate consent, privacy, and sensitivity when sharing personal health experiences.
• Develop sponsor, partner, and funder recognition stories that accurately reflect their support and impact.
• Maintain a library of stories, testimonials, photography, program outcomes, and impact data for use across communications, fundraising, advocacy, and grant reporting.
• Track and document communications metrics required for grant reporting and provide data to program and development staff.

Brand and Message Consistency

• Ensure consistent messaging, voice, tone, and visual identity across all external communications.
• Apply WomenHeart's brand standards, including logo usage, typography, color palette, and editorial style.
• Partner with the Strategic Communications Consultant to implement organizational brand and messaging guidance.
• Maintain brand templates, communications resources, and shared asset libraries.
• Manage co-branding requirements with corporate sponsors, coalition partners, and other external organizations.
• Produce simple graphic assets using Canva or similar tools and coordinate external designers, photographers, videographers, writers, printers, and other communications vendors.
• Ensure messaging consistency across all external channels

Analytics and Continuous Improvement

• • Track, analyze, and report communications performance across website, email, social media, and digital campaigns.
  • Develop regular communications dashboards and provide recommendations to improve audience engagement and campaign effectiveness.
  • Monitor emerging communications trends, technologies, and best practices to strengthen organizational communications.

Qualifications:

• Bachelor's degree in Communications, Marketing, Journalism, Public Relations, or a related field, or equivalent professional experience.
• Three to five years of progressively responsible experience in communications, marketing, digital engagement, or public relations.
• Exceptional writing, editing, and proofreading skills, with the ability to tailor messaging for diverse audiences, from patient-facing communications to corporate partners and funders.
• Demonstrated experience directly managing and implementing social media strategies
• Demonstrated experience developing and executing integrated, cross-channel communications campaigns with measurable results.
• Hands-on experience managing digital communications across email marketing platforms, content management systems, and social media channels.
• Strong interpersonal and relationship-building skills, with the ability to collaborate effectively across departments and with external partners.
• Demonstrated ability to take initiative, identify communications opportunities, and independently manage projects from concept through execution.
• Excellent judgment and attention to detail, particularly when communicating about sensitive health topics and patient experiences.
• Self-motivated with the ability to work independently while contributing as part of a collaborative remote team.
• Working proficiency in Canva or similar design tools.
• Commitment to advancing women's cardiovascular health and patient-centered advocacy.

• Experience in nonprofit, healthcare, patient advocacy, or public health communications.
• Familiarity with EveryAction/Bonterra or a comparable nonprofit CRM.
• Experience with Google Analytics (GA4), SEO, and website performance reporting.
• Experience supporting media relations or public relations initiatives.
• Experience producing or tracking grant-funded communications deliverables.
• Experience using social media management and analytics tools such as Hootsuite, Sprout Social, Buffer, Meta Business Suite, LinkedIn Campaign Manager, or similar platforms.
• Familiarity with accessibility standards (WCAG) and inclusive communications best practices.
• Experience coordinating communications for conferences, fundraising campaigns, advocacy initiatives, or national awareness campaigns.
• Experience managing communications vendors or freelancers.
• Familiarity with Adobe Creative Suite or similar creative software.